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Bachelor of Arts in Hotel & Hospitality Management

Your gateway to excellence

Set yourself up for success with this three-year programme, which combines the latest business insights with the exceptional customer service the hospitality sector is famous for. 

Plus, graduating with two degrees from BHMS and Robert Gordon University (UK) will give you a competitive edge in the industry. 

Hands-on learning

Join one of the world’s fastest-growing industries—hospitality— where skilled managers with exceptional organisational and soft skills are in high demand. Our programme blends practical industry applications with core hospitality business principles to set you up for success in the world of hospitality and beyond. 

Experience hands-on learning and immersive experiences that sharpen your communication, problem-solving, and teamwork abilities. But our programme goes beyond skills acquisition—it cultivates a mindset of inquiry, creativity, and global awareness. 

From mastering technical operations to navigating the global landscape, our curriculum prepares you to tackle the challenges of the ever-evolving hospitality industry head-on.

Are you ready to embark on your journey to hospitality leadership? 

Admission requirements

  • Minimum 17 years of age

  • Highschool Diploma or equivalent

  • IELTS 5.0 level or equivalent

  • For those who do not meet the English requirements, we offer the Preparatory English Programme, an intensive course designed for students to level up their language skills. 

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What to expect from our BA degrees in business and hospitality?

Curriculum

This foundational year, shared by both hospitality and business majors, teaches you how to apply business and management concepts to a hospitality and wider service sector context.

The curriculum prioritises hands-on learning, equipping you with practical skills in food & beverage service, accommodation operations, and guest interactions. You'll also sharpen your language skills through basic German conversations and refine your technical and interpersonal abilities during your initial industry internship.   

Accredited by:

  • Business Communication  
  • Study Skills  
  • Consumer Marketing and Research  
  • Organisational Citizenship  
  • Economics for the Global Service Industry  
  • German Communication A1  
  • Hospitality and Tourism Structure and Products  
  • Food and Beverage Service Operations I & II (practical lab)  
  • Housekeeping Operations: Theory and Practice  
  • Beverage Studies  
  • Personal and Professional Development  

During your internship, you are evaluated by your employer based on an agreed set of developmental criteria and are invited to reflect on your professional development through a written assessment.  

In this pivotal year, common to both hospitality and business majors, you delve deeper into the intricacies of the hospitality and service sector, equipping you with advanced knowledge and skills essential for navigating complex business environments.

Through rigorous academic study and your second internship, you'll gain a comprehensive understanding of finance, marketing, and human resource management, honing your ability to analyse and implement sustainable practices in hospitality operations.   

Accredited by:

  • Business Performance Analysis  
  • Business Sustainability  
  • E-Commerce  
  • Emotional Intelligence in the Workplace  
  • Event Concepts and Planning  
  • Front Office and Reservations: Theory and Practice  
  • Global Business  
  • Introduction to Data Analytics in Business  
  • Kitchen Operations (practical lab)  
  • Supervisory Development  

 

Electives:  

  • Advanced Food and Beverage Dining Services (practical lab)  
  • Current Themes in Food and Beverage  
  • Hospitality Yield and Revenue Management  
  • Hotel and Restaurant Design  
  • Inclusion, Diversity and Active Citizenship  
  • Small Business Management  
  • Sustainable Change Management for Tourism 
  • German Communications
  • French Communications
  • Food and Wine Pairing  

During your internship, you are evaluated by your employer based on an agreed set of developmental criteria and are invited to reflect on your professional development through a written assessment.  

In this third and final year of the bachelor’s programme, you will build on the vocational skills acquired in your first and second years and develop essential process skills such as communication, problem-solving, and independent judgment, empowering you to thrive in a global hospitality environment. Our curriculum doesn't just stop at theory–you'll apply what you learn directly to real-world scenarios in the hotel and hospitality sectors.

Graduate equipped to navigate the complexities of the hospitality industry and make a meaningful impact in your chosen field. 

Dual awards by:

  • Managing Events 
  • Contemporary Hospitality Services Management 
  • Hotel Operations Management 
  • Strategic Management in the Hotel & Hospitality Industry 
  • Hospitality Business Concepts 
  • Academic Study Skills (for transfer students only) 

During your internship, you are evaluated by your employer based on an agreed set of developmental criteria and are invited to reflect on your professional development through a written assessment.  

Learn from the best

Studying in a hospitality management school immerses you in a culture that emphasises customer satisfaction, attention to detail, and service excellence.

Our well-established network gives you access to some of the top employers in the industry, both in Switzerland and worldwide, from family-run Swiss hotels and restaurants​ to four- and five-star hotels and well-known franchises and hotel chains. 

EXPLORE

Level up your English skills 

The Preparatory English Programme is a ten-week intensive language course designed to help you meet the English requirements of your chosen academic pathway. 


Through a dynamic approach to language learning, master skills key to your academic and professional success, such as brainstorming ideas, outlining and structuring written texts, and expressing your opinion.  With 15-20 hours of tutor contact per week, Monday to Friday, small class sizes ensure individualised support to meet your unique needs.   

Center for Academic Support and Advice (CASA)

From providing academic guidance to offering help with school schedules, course selection, attendance, grades, and teacher interactions, CASA is your go-to resource for academic success. Whatever challenges you may face, we're here to provide the guidance and support you need to thrive in your academic journey. The CASA office is located in the library at our Lakeside Campus. 

8 intakes a year

  • August 2024*

  • September 2024

  • November 2024*

  • January 2025

  • February 2025*

  • April 2025

  • May 2025

  • June 2025

  • August 2025*

  • September 2025

  • November 2025*

*Transfers from another university into the third year of the BA programme are only possible during these intakes.

Breakdown of fees (in Swiss francs)

 

YEAR 1 

YEAR 2 

YEAR 3

Tuition 

27,600 

28,600 

29,600 

Operating costs 

2,500 

2,500 

2,500 

Living expenses*

5,900 

5,900 

5,900 

Application fee 

500 

500**

500**

TOTAL 

36,500

37,500 

38,500 

*Only applies to academic semesters

**Only applies to transfer students

 

Operating costs include:

  • Mandatory health & medical insurance

  • Visa, B-permit, and local tax

  • Access to e-campus and internet

  • Excursions and field trips

  • First airport pick-up

Accommodation

Located in the heart of Lucerne, our two main campuses provide you with comfortable rooms and modern amenities to help you feel at home throughout your time with us. Shared accommodation for 3-4 people on our City Campus is included in your fees. However, room upgrades are possible for an additional fee. 

 

Per semester

Shared Superior Lakeside Campus (twin room)  

CHF 1,800

Studio Standard Lakeside Campus 

CHF 6,600

Studio Superior City Campus 

CHF 7,500

Transfer from your university

Interested in studying abroad for a semester or completing your studies in Switzerland? Find out how you can transfer to BHMS for an exceptional educational experience. 

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