MSc in Business, Sports and Events Management

Study in the country where global sport events live and breathe.

Home to over 40 international sports federations including FIFA, the International Olympic Committee, UEFA and UCI, Switzerland is the perfect location to study the 1 year MSc in Business, Sports & Event Management.

With world-class events on your doorstep, real-world cases, field trips and a curriculum built on business strategy, branding, digital engagement, event management, and innovations in sports, you will graduate ready to engage with the dynamic global sport ecosystem.

Why choose this programme?

Combines strategic business foundations with sport and event industry specifics and experiential learning.
Learn in Zurich – a global business, sports and events capital.
Join one of the fastest growing sectors worldwide and shape the next generation of shared experiences.

Want to give your degree an extra boost? Extend your studies by six months to combine your MSc degree with an MBA!

Admission Requirements

Undergraduate degree in any discipline or a BHMS Postgraduate Diploma/Graduate Certificate
IELTS 6.0 level or equivalent
Visa requirements differ for students aged 30 and over. Please contact us to find out more.

Diverse career opportunities

Graduates of the MSc Business, Sports and Event Management are positioned firmly at the crossroads of business, sport and events, preparing you to work for an international federation, a professional team, a global brand, a major event organizer, or to launch your own venture.

Programme Highlights

1 year intensive Masters with applied and experiential focus
Access to major sports and events venues
Digital trends including fan engagement, and experience design
Global cohort and faculty providing a rich network

Curriculum

*subject to validation

Awarded by:

Global Sport Business
Sport Marketing: Engaging the Modern Fan
Sport Event Management
Leadership in Business
International Human Resource Management
Marketing and Branding in a Digital Society
Strategic Business Management
Research Methods

Independent research project in an area of interest pertaining to sports and/or events.

Learn from the best

Studying business in a hospitality management school immerses you in a culture that emphasises customer satisfaction, attention to detail, and service excellence.

Our well-established network gives you access to some of the top employers in the industry, both in Switzerland and worldwide, from family-run Swiss hotels and restaurants to four- and five-star hotels and well-known franchises and hotel chains.

EXPLORE

Level up your English skills 

The Preparatory English Programme is a ten-week intensive language course designed to help you meet the English requirements of your chosen academic pathway. 

Through a dynamic approach to language learning, master skills key to your academic and professional success, such as brainstorming ideas, outlining and structuring written texts, and expressing your opinion.  With 15-20 hours of tutor contact per week, Monday to Friday, small class sizes ensure individualised support to meet your unique needs.  

Upcoming intakes

November 2026
February 2027
August 2027

Breakdown of fees (in Swiss francs)

	YEAR 1
Tuition	31,100
Operating costs	2,600
Living expenses* (shared standard room and meals, 24 weeks)	5,900
Application fee	1,000
TOTAL	40,600

*Only applies to academic semester

Operating costs include:

Mandatory health & medical insurance
Visa, B-permit, and local tax
Access to e-campus and internet
Excursions and field trips
First airport pick-up

Top up your degree with an MBA

If you’re looking for a way to give yourself a competitive edge, are interested in discovering how practical skills and research might complement one another or are just passionate about learning more about the field, combining your MBA with an M.Sc. is a fantastic option.

In just 18 months, earn two master's degrees (totalling four awards, as both our MSc and MBA degrees are also awarded by our university partner in the UK, Robert Gordon University).

	MSc +MBA
Tuition	43,900
Operating costs	3,250
Living expenses*	8,850
Application fee	1,000
TOTAL	57,000