MSc in Wine and Beverage Business Management

Where tradition meets innovation, and passion becomes profession.

The global beverage industry is in the midst of rapid transformation: shifting consumer preferences, emerging markets and breakthrough technologies mean businesses need professionals who can navigate complexity with confidence and creativity. This 1 year programme blends advanced business themes with sector expertise to prepare you for an impactful career across the international wine and beverage business landscape.

Why choose this programme?

Combine strategic business foundations with in-depth wine and beverage sector insight across continents
Learn in an immersive Swiss-setting, renowned for quality and excellence
Explore entrepreneurial and innovative thinking, essential for wine and beverage businesses old and new
Examine guest experience design in the beverage world.

Want to give your degree an extra boost? Extend your studies by six months to combine your MSc degree with an MBA!

Admission Requirements

Undergraduate degree in any discipline or a BHMS Postgraduate Diploma/Graduate Certificate
IELTS 6.0 level or equivalent
Visa requirements differ for students aged 30 and over. Please contact us to find out more.

Diverse career opportunities

Graduates of the MSc Wine and Beverage Business Management programme are equipped for diverse roles across the global beverage value-chain and broader hospitality sector: from beverage portfolio consultancy or brand manager to business development or export manager.

Programme Highlights

Discover how luxury and premium brands craft exclusivity, build legacy and deliver exceptional customer experiences.
Experience BHMS’ own vineyard operation and achieve WSET Level 2 certification
1 year intensive Masters with future-focused curriculum on emerging beverage trends and global innovations.

Curriculum

*subject to validation

Awarded by:

Emerging Trends in Global Wine Entrepreneurship (incl. WSET 2)
Luxury and Experience Management in the Beverage Sector
Global Beverage Industry Dynamics and Innovations
Global Wine Markets and Business Strategy
Leadership in Business
Marketing and Branding in a Digital Society
International Human Resource Management
Research Methods

Independent research project in an area of interest pertaining to wine and/or beverage sector.

During your optional internship placement, you are evaluated by your employer and are invited to reflect on your professional development through a written assessment.

Learn from the best

Studying business in a hospitality management school immerses you in a culture that emphasises customer satisfaction, attention to detail, and service excellence.

Our well-established network gives you access to some of the top employers in the industry, both in Switzerland and worldwide, from family-run Swiss hotels and restaurants to four- and five-star hotels and well-known franchises and hotel chains.

EXPLORE

Level up your English skills 

The Preparatory English Programme is a ten-week intensive language course designed to help you meet the English requirements of your chosen academic pathway. 

Through a dynamic approach to language learning, master skills key to your academic and professional success, such as brainstorming ideas, outlining and structuring written texts, and expressing your opinion.  With 15-20 hours of tutor contact per week, Monday to Friday, small class sizes ensure individualised support to meet your unique needs.  

Upcoming intakes

February 2027
August 2027
November 2027

Breakdown of fees (in Swiss francs)

	YEAR 1
Tuition	31,100
Operating costs	2,600
Living expenses* (shared standard room and meals, 24 weeks)	5,900
Application fee	1,000
TOTAL	40,600

*Only applies to academic semester

Operating costs include:

Mandatory health & medical insurance
Visa, B-permit, and local tax
Access to e-campus and internet
Excursions and field trips
First airport pick-up

Fact sheet (PDF)

Click the button below to download the fact sheet and learn more details about the programme.

Top up your degree with an MBA

If you’re looking for a way to give yourself a competitive edge, are interested in discovering how practical skills and research might complement one another or are just passionate about learning more about the field, combining your MBA with an M.Sc. is a fantastic option.

In just 18 months, earn two master's degrees (totalling four awards, as both our MSc and MBA degrees are also awarded by our university partner in the UK, Robert Gordon University).

	MSc +MBA
Tuition	43,900
Operating costs	3,250
Living expenses*	8,850
Application fee	1,000
TOTAL	57,000