Skip to main content
Ab August 2025: Neuer Campus in Zürich - Informationen und kostenlose Karriereberatung: 044 268 1895
Search
BHMS LogoBHMS Logo
LucerneZurichDownloadsOpen DayContactDownloadsCampus tour
Apply

Search

LucerneZurichDownloadsOpen DayContactDownloadsCampus tour
Apply
Search

Book a call

Downloads

How to apply

Master of Science in Wine and Beverage Business Management

Study in Lucerne

  • February 2027
    next intake
  • 1 year
    duration
  • Lucerne
    location
  • 90 ECTS
    (180 UK Credits)

Where tradition meets innovation, and passion becomes profession.

The global beverage industry is in the midst of rapid transformation: shifting consumer preferences, emerging markets and breakthrough technologies mean businesses need professionals who can navigate complexity with confidence and creativity. This 1 year programme blends advanced business themes with sector expertise to prepare you for  an impactful career across the international wine and beverage business landscape.

Recognized among the top institutions in the 2026 QS World University Rankings

  • 12thBest hospitality school in the world
  • 7thBest hospitality school for employer reputation
  • 5-Star
    Institution
  • 27+years shaping future leaders in Switzerland

Why choose this programme?

  • Combine strategic business foundations with in-depth wine and beverage sector insight across continents
  • Learn in an immersive Swiss-setting, renowned for quality and excellence
  • Explore entrepreneurial and innovative  thinking, essential for wine and beverage businesses old and new
  • Examine guest experience design in the beverage world.

Want to give your degree an extra boost? Extend your studies by six months to combine your MSc degree with an MBA!

Admission Requirements

  • Undergraduate degree in any discipline or a BHMS Postgraduate Diploma/Graduate Certificate

  • IELTS 6.0 level or equivalent

  • Visa requirements differ for students aged 30 and over. Please contact us to find out more. 

Diverse career opportunities

Graduates of the MSc Wine and Beverage Business Management programme are equipped for diverse roles across the global beverage value-chain and broader hospitality sector: from beverage portfolio consultancy or brand manager to business development or export manager.

Programme Highlights

  • Discover how luxury and premium brands craft exclusivity, build legacy and deliver exceptional customer experiences.
  • Experience BHMS’ own vineyard operation and achieve WSET Level 2 certification
  • 1 year intensive Masters with future-focused curriculum on emerging beverage trends and global innovations.

Curriculum

Awarded by:

  • Emerging Trends in Global Wine Entrepreneurship  (incl. WSET  2)
  • Luxury and Experience Management in the Beverage Sector
  • Global Beverage Industry Dynamics and Innovations
  • Global Wine Markets and Business Strategy
  • Leadership in Business
  • Marketing and Branding in a Digital Society
  • International Human Resource Management
  • Research Methods

  • 世界のワイン起業における新たな動向（WSET 2 を含む）
  • 飲料業界におけるラグジュアリーと体験マネジメント
  • 世界の飲料産業の動向とイノベーション
  • 世界のワイン市場とビジネス戦略
  • ビジネスにおけるリーダーシップ
  • デジタル社会におけるマーケティングとブランディング
  • 国際人事管理
  • 研究方法

Independent research project in an area of interest pertaining to wine and/or beverage sector.

During your optional internship placement, you are evaluated by your employer and are invited to reflect on your professional development through a written assessment. 

ワインおよび／または飲料業界に関連する、自身の関心分野における自主研究プロジェクト。

任意のインターンシップ期間中、あなたは雇用主による評価を受け、書面による自己評価を通じて自身のキャリア形成について振り返ることが求められます。 

Learn from the best

Studying business in a hospitality management school immerses you in a culture that emphasises customer satisfaction, attention to detail, and service excellence.

Our well-established network gives you access to some of the top employers in the industry, both in Switzerland and worldwide, from family-run Swiss hotels and restaurants​ to four- and five-star hotels and well-known franchises and hotel chains. 

EXPLORE

Level up your English skills 

The Preparatory English Programme is a ten-week intensive language course designed to help you meet the English requirements of your chosen academic pathway. 


Through a dynamic approach to language learning, master skills key to your academic and professional success, such as brainstorming ideas, outlining and structuring written texts, and expressing your opinion.  With 15-20 hours of tutor contact per week, Monday to Friday, small class sizes ensure individualised support to meet your unique needs.   

Upcoming intakes

  • February 2027

  • August 2027

  • November 2027

Breakdown of fees (in Swiss francs)

 

YEAR 1

Tuition

31,100

Operating costs

2,600

Living expenses*
(shared standard room and meals, 
24 weeks)

5,900

Application fee

1,000

TOTAL

40,600

*Only applies to academic semester

 

Operating costs include:

  • Mandatory health & medical insurance

  • Visa, B-permit, and local tax

  • Access to e-campus and internet

  • Excursions and field trips

  • First airport pick-up

Fact sheet (PDF)

Click the button below to download the fact sheet and learn more details about the programme.

Top up your degree with an MBA

If you’re looking for a way to give yourself a competitive edge, are interested in discovering how practical skills and research might complement one another or are just passionate about learning more about the field, combining your M.Sc. with an MBA is a fantastic option. 

In just 18 months, earn two master's degrees (totalling four awards, as both our MSc and MBA degrees are also awarded by our university partner in the UK, Robert Gordon University).

 

MSc +MBA

Tuition

44,350

Operating costs

3,900

Living expenses*

8,850

Application fee

1,000

TOTAL

58,100

*Only applies to academic semester

Accommodation

Located in the heart of Lucerne, our two main campuses provide you with comfortable rooms and modern amenities to help you feel at home throughout your time with us. Shared accommodation for 3-4 people on our City Campus is included in your fees. However, room upgrades are possible for an additional fee. 

 

per semester

Shared Standard (2 - 4 bed shared apartment)

Included

Studio Standard Lakeside Campus 

CHF 6,600

Studio Superior City Campus 

CHF 7,500

Download your brochure

Frequently asked questions (FAQ)

The programme is delivered at the BHMS campus in Lucerne, Switzerland, offering access to a strong hospitality and beverage ecosystem.

このプログラムは、スイス・ルツェルンにあるBHMSキャンパスで実施されており、充実したホスピタリティおよび飲料業界のエコシステムを活用することができます。

Yes, students can achieve WSET Level 2 certification as part of the programme.

はい、このプログラムの一環として、受講生はWSETレベル2の認定資格を取得することができます。

The curriculum explores innovation, consumer trends and international market dynamics in the beverage industry.

このカリキュラムでは、飲料業界におけるイノベーション、消費者の動向、および国際市場の動向について学びます。

Yes, the programme examines how premium and luxury beverage brands are developed, positioned and managed globally.

はい、このプログラムでは、プレミアムおよびラグジュアリー飲料ブランドが、世界的にどのように開発、ポジショニング、管理されているかを考察します。

The programme runs over 12 months and includes a six-month academic phase followed by a research project, with an optional internship.

このプログラムは12か月間にわたり実施され、6か月の学術研修期間と、それに続く研究プロジェクトで構成されており、希望者にはインターンシップの機会も設けられています。

You will study global wine markets, beverage innovation, luxury brand management, and business strategy within the beverage sector.

世界のワイン市場、飲料分野におけるイノベーション、ラグジュアリーブランドの経営、そして飲料業界におけるビジネス戦略について学びます。

Graduates can pursue roles in brand management, consultancy, export management or business development within the global beverage industry.

卒業生は、世界の飲料業界において、ブランドマネジメント、コンサルティング、輸出管理、あるいは事業開発などの分野で活躍することができます。

Yes, students benefit from applied learning and may complete an internship during the second phase.

はい、学生は実践的な学習を通じて成果を得ることができ、第2段階ではインターンシップを行うこともあります。

Applicants need a recognised Bachelor’s degree and English proficiency at B2 level or equivalent.

応募者は、公認の学士号を取得しており、B2レベルまたは同等の英語力を有している必要があります。

Top