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Find Your MSc in Switzerland: Eight Programmes Built for Ambitious Graduates

Picture yourself waking up in Switzerland, one of the cleanest, most connected and genuinely exciting countries in the world. During the week, you are knee-deep in real industry cases, visiting companies, and working alongside an international cohort that brings perspectives from every corner of the globe. At the weekends, you explore this beautiful country and its surrounding European neighbours. By the time you graduate, you are walking away with not one but two internationally recognised Master's degrees, awarded by BHMS and Robert Gordon University in the UK in addition to a wealth of memories and experiences. That is the BHMS promise, and it now comes in eight distinct flavours.

Whether your heart is set on a finance, food entrepreneurship, sport events, airline, wine, hospitality or a broader business career, there is a programme here with your name on it. Read on to find yours.

1. MSc Business, Banking and Finance — For the Financially Sharp Mind (Study in Zurich)

Zurich is Europe's private banking capital, and puts you within reach of global banks, fintech innovators, asset managers and multinational corporations, which means the guest speakers in your classroom are the very people you might one day work alongside. The programme covers financial markets, risk management, corporate strategy, sustainable finance and digital transformation, building the kind of analytical confidence that opens doors in banking, corporate finance, consulting and beyond.

2. MSc Business, Sports and Events Management — For the Action-Oriented Achiever (Study in Zurich)

Switzerland is home to more than 40 international sports federations, including FIFA, the International Olympic Committee, UEFA and the UCI. Studying this programme in Zurich means you are not simply learning about the sports industry from a distance; you are right in the middle of it. The curriculum covers business strategy, fan engagement, event design, digital innovation and branding, preparing graduates to work for international federations, professional clubs, major event organisers or to launch their own venture. Sport is one of the fastest-growing sectors in the world and Zurich is arguably the best city on earth to study it.

3. MSc Business and Airline Management — For the High-Flyer (Study in Zurich)

Global airline revenues are on course to reach nearly 980 billion US dollars, and both airlines and airports need well-prepared managers to support this growth. This Zurich-based programme is perfectly positioned in a city that hosts Switzerland's busiest international airport and a thriving ecosystem of aviation companies. Students combine contemporary business management topics with focused airline industry application, suitable for those looking to fly to the next level or those wishing to move into this dynamic, people-oriented sector. With a curriculum enhanced by airline and airport masterclasses, this MSc is the kind of credential that signals genuine sector readiness from the very first day in a new role.

4. MSc International Tourism Management — For the World-Curious Leader (Study in Lucerne)

Tourism is one of the largest and fastest-growing global industries, and right now it is crying out for thoughtful, sustainability-minded leaders who understand what responsible travel actually looks like. This programme is based in Lucerne and pairs a genuinely global outlook with practical expertise in destination management, tourism policy and strategic marketing. There is something particularly fitting about studying tourism in Switzerland, the country that helped define quality travel for the world. Graduates go on to shape destinations, advise governments, work with NGOs and lead global tourism boards.

5. MSc Wine and Beverage Business Management — For Wine Experts Ready to Lead (Study in Lucerne)

This programme is for people who love the beverage world and want to build a serious career within it. Based in Lucerne, it blends advanced business strategy with deep sector knowledge, covering everything from how luxury brands craft their legacy to the emerging markets reshaping the global drinks industry. Students will earn a WSET Level 2 certification as part of the curriculum and get hands-on time at BHMS's own vineyard operation. It is the kind of real, immersive experience that sets a graduate apart when going for roles in brand management, export, consultancy or portfolio development.

6. MSc Culinary Entrepreneurship — For the Culinary Visionary (Study in Lucerne)

If you have a concept for a restaurant, a food brand or a culinary startup and you are serious about making it real, this Lucerne-based programme is where that journey begins. The Business Incubation Studio is the heart of the experience: here students develop their ideas into fully formed ventures, build investor-ready pitches and receive mentoring from successful entrepreneurs and industry leaders. Creativity labs, food markets and culinary field experiences keep things practical and genuinely exciting, while an optional six-month internship provides the industry exposure to round it all off. For anyone who wants to change the way the world eats, this is a very good place to start.

7. MSc Global Business Management — For the Versatile Strategist (Study in Zurich) ** from Nov 2026

Some people know exactly which industry they want to conquer. Others are still smartly keeping their options open, and this programme is built for them. Offered at the Lucerne campus in August 2026 and at the Zurich campus from November 2026, it blends contemporary business principles with sharp customer service thinking so that graduates are equally at home in hospitality, finance, retail or any service-led environment. An optional internship in Switzerland or anywhere in the world adds genuine practical weight to the degree, and for those who want to go even further, a six-month MBA extension is there for the taking.

8. MSc International Hospitality Business Management — For Future Hospitality Leaders (Study in Lucerne)

Hospitality is so much more than hotels and restaurants. At its core it is a discipline built entirely around the human experience, and the skills it teaches translate into leadership across almost every industry imaginable. Taught in Lucerne, this programme gets under the skin of what makes world-class service brands so compelling, giving graduates both the academic grounding and the practical know-how to lead confidently in one of the world's most people-centred sectors. An optional internship and a potential MBA add-on make this a proper career launchpad.

Two Campuses, One Ambition

Whichever campus you call home, every programme leads to the same dual degree outcome from BHMS and Robert Gordon University UK, includes an optional internship anywhere in the world, and offers the opportunity to extend your study programme to also complete an MBA.

Switzerland does not just give you a postcard backdrop for your studies. It gives you proximity to some of the world's most important industries, a network that travels with you, and a credential that genuinely opens doors.

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